The 3 S’s – simplicity, sociability, and security – are an excellent foundation for dating internet site. So why will it look like a lot of sites tend to be mysteriously missing out on all of them from their company plans?
Type LikeBright, a new dating site started in Seattle that aims to purge deception from internet dating world. It’s a tall order, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman tend to be determined to meet up it. The trio fulfilled while their studies at Harvard, and chose to receive LikeBright in 2010 as part of the TechStars, an organization that calls by itself the “number 1 startup accelerator around,” plan in Seattle.
Their particular purpose, as explained to Aislyn Green of TechFlash.com, actually complicated: “LikeBright is a TechStars Seattle business attempting to make matchmaking easy, personal and safe for women.” Ladies every-where – and lots of men – complain towards not enough depend on and rampant sleeping that plagues online dating services. For some, it is become such difficulty they’ve abadndoned online dating sites completely and only returning to the standard methods of internet dating they’d when denied, like satisfying through pals or at personal gatherings. LikeBright is designed to fight this problem by “developing a dating layer-on Twitter to simply help females fulfill folks through men and women they believe.”
The determination for LikeBright originated personal experience. Sonya was powered by a want to help the girl female friends browse the sometimes-dangerous field of online dating sites, and planned to place increased exposure of the issues, often ignored, that women value in relation to seeking really love on the web. Ron, a frequent tourist, ended up being inspired to generate a website that found their nomadic needs, and Nick learned on the property value fulfilling a date through some body you count on whenever a female friend introduced him to their girl.
Before making this site, the trio done 50 real time interviews with women that wanted to share their encounters with internet dating. The responses they obtained ranged from the humorous towards the horrifying, like “every little thing seemed good. Right after which the guy asked me easily smoked meth” and “he had been 11 and I needed to drive him residence. He previously walked all the way across town.” Determined your world lacked a dating web site that sets females very first, LikeBright came into this world.
LikeBright is actually invested in producing a breeding ground constructed on the 3 S’s. Signing up for this site is simple: required 30 seconds to sign up via Twitter Connect. The site encourages sociability by providing consumers a social framework for any singles they see and letting them interact with pals – affixed or otherwise not – on the website. And it’s really secure: ladies can use LikeBright anonymously, and each man on the internet site is vouched for.
